About the Bacon and Beer Classic


The Bacon and Beer Classic is a nationally-touring food and drink festival that brings thousands of bacon and craft beer enthusiasts together in the most iconic sports stadiums.

Compete With Local Restaurants In Front Of Acclaimed Judges

"One of the most enjoyable and unique beer festivals I've attended and a heart-stopping event in more ways than one." - Derrick Peterman, Edible Magazine

"The aesthetics of being in a professional stadium help highlight what is truly a memorable culinary experience for attendees." - Jesse Lawrence, Forbes

Media Exposure


90% of attendees come for the participating restaurants

79% discovered a new restaurant that they will seek out in the future


(from Levi’s Stadium)

People’s Choice

Maple Bacon PancakeS BY Sunny Side Up

Best Savory Dish

Braised Pork Belly Sliders by Mayfield Bakery

Best Sweet Dish

Spicy Bacon Caramel by Kindred Cooks 

Best Overall Dish

Braised Bacon Tacos by Nom Burger 

Event Details

Date: April 13, 2019

Session Times: 1PM-5PM

Location: Avaya Stadium, Santa Clara, CA

Expected Attendees: 3,500

2018 Attendee Reviews:

"What an outstanding event. I have attended hundreds of beer festivals and without a doubt, this is by far the best I have ever attended."

"Don't stop doing this festival!!! We love the venue, the food and of course, all of the beer selections."

"This event was the best one I’ve attended. The food and drink selections were like none other - great experience and we’re already saving to come back next year."

You Provide

  • 3,500 bacon/pork samples (cooking can be on-site or in advance)

  • Staffing for your booth

  • Any cooking or heating equipment necessary

  • All serving disposables and utensils

  • Social media promotion to let your fans know you’ll be at the Classic!

We Provide

  • Stipend per session

  • 10'x10' booth space

  • 8' tables and linen

  • Signage for your booth

  • Hand washing station

  • Electrical needs

  • Cover the cost of the Temporary Food Permit

  • Restaurant profile & link on event website

  • Marketing promotions to our 50,000+ Santa Clara email subscribers and 100,000+ social media followers

Questions? Email jenn@cannonballproductions.com